Using this application, you’re able to send your customers a personalized message which instantly connects customers to your brand. This is a tailormade payment solution that is developed around a customer-focused model.
WhatsApp Payment improves customer engagement This also gives brands a chance to engage with customers for up- and cross-selling of products that could be of a similar interest. When launching a new marketing campaign on WhatsApp, you can take the customer straight from the launch through to purchase on one platform.
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This gives businesses a better idea of how to increase customer conversion by understanding what customers enjoy about the process, and what detracts from the overall experience. When brands engage with customers on WhatsApp, they’re learning about customer interests and habits from the start of the customer journey through to the purchase. WhatsApp Payment tracks customers’ journeys Because of this ease of use, you’re more likely to get paid on time. There is no complication for either the service agent or the customer as WhatsApp payment is user-friendly. WhatsApp Payment is simple and convenient This assists in your business bookkeeping and ensures a consistent cash flow. With WhatsApp payments, you’re automating most of the operation which means less chance of human error. The customer doesn’t have to wait for an emailed invoice – which is often forgotten – but can simply settle any outstanding amount as soon as it’s received. When you adopt WhatsApp Business Payment to connect with your customers, you benefit from immediate payment in a few simple clicks. WhatsApp Payment is incredibly secure for users, but there are lots of other reasons that this Chat Commerce platform is increasingly popular. What are the other benefits of WhatsApp payments? It’s also important to remember that customers should regularly change passwords and keep information safe, no matter what payment platform they’re using. There is further two-factor authentication for WhatsApp payments in the form of one-time passwords (OTPs), which ensure that the payment is being made by the customer, and it’s not fraudulent. This means that the customer’s payment details are kept completely safe and secure, with not even WhatsApp having access to them. While the chat communication is initiated via WhatsApp, the customer clicks on a link which takes them to another page for payment processing. Through this sophisticated technology, only the users who are communicating have access to the messages that are being exchanged. WhatsApp uses end-to-end encryption technology which ensures customer privacy. When engaging in Chat Commerce on WhatsApp, customers are protected through: Payment on WhatsApp is safe and secure because of a number of industry leading features incorporated into the platform. Step 4: The order confirmation and receipt will be sent to the customer via WhatsApp Step 3: The customer fills out payment details and then submits these Step 2: The customer then clicks on the link, which will direct them to a secure checkout page Step 1: Your business sends a payment request to the customer via a link in the WhatsApp message The payment system relies on a Unified Payments Interface (UPI) method which allows for fund transfers without the need for bank account details. Payment on WhatsApp allows your customers to send money directly through the chat app by clicking on a link. Here we look at how customers can enjoy convenient and safe purchasing through WhatsApp Business Payment. Fortunately, the world’s preferred Chat Commerce platform – WhatsApp – assures users of complete transactional safety through a number of security measures. But with this move, comes a rise in cyber risk whereby personal information is constantly being trafficked for access to funds. The world has shifted to the mobile space, with digital offerings facilitating everything from educational instruction through to booking, paying for and following up on products and services through Chat Commerce. It has over two billion active users and is one of the few apps to be downloaded over five billion times… In 2021, it generated $8.7 billion in revenue, almost all from the WhatsApp for Business app.” – Business of Apps
“Worldwide, WhatsApp is the most popular messaging service in over 100 countries.
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